Shandong textile industry to accelerate the transition to the terminal

"A look is to give others a job, the most basic products we produce, the more the higher the value of the higher the more not. We want to change this situation, to realize the scientific development of the textile and garment industry, we must in accordance with the important instructions of General Secretary Xi Jinping of Shandong of the Phoenix from the ashes, to speed up the transformation and upgrading of the textile and garment industry. " Recently, the Shandong textile and garment industry transformation and upgrading of the forum, the Shandong provincial Party committee, governor Guo Shuqing said.

Shandong is the major textile industry in the country and the important province of major apparel apparel. Information from the Shandong Province Textile Association show that in 2013, the province has more than 4344 textile enterprises, the main business income 1143700000000 yuan, profit 71270000000 yuan, ranking second in the country, the province has more than 1309 garment enterprises, to achieve the main business income 217030000000 yuan, 14110000000 yuan profit, ranking fourth in the country and second in the same industry.

Survey shows that, with the acceleration of consumer upgrades and urbanization process, the current Shandong urban residents' clothing consumption is growing at around 10% per year, home textile products market demand continues to expand, environmental filtering, health and other industrial textiles market prospects.

In the face of the current market changes, the textile and garment industry is more prominent. Xia Zhilin of Shandong Province Textile Association, Shandong textile and garment industry has a low level of industry, clothing design ability is weak, the brand influence is small, and other long-term contradictions have not been resolved, the new problems such as raw material dependence on external dependence, labor costs and other new problems, the industry's overall competitiveness is slow to accelerate the transformation and upgrading become a realistic and urgent task. The output value of the garment industry and the textile industry in Shandong is only 0.27: 1.25, and Guangdong is 1: 1. In this year's government work report, Guo Shuqing has proposed to jointly explore the overwhelming of the fabric, can not be changed into clothing, interior and handicrafts, the problem.

The most important is that the global textile and garment industry has changed beyond people's imagination. As the industry has accelerated, the current spinning, weaving, sales have been very different from the original. Pollution of printing and dyeing industry has been a headache, and now COD emissions can reach 50 mg / L, as long as the stuck emission standards do not relax, pollution problems can be resolved. While in the field of clothing, Italy, Japan, a number of famous brands have been incorporated into the Shandong enterprise, mergers and acquisitions to make the Shandong garment enterprises, such as the international stage. E-commerce and other new marketing model is changing the market structure of the textile and garment industry, South Korea's clothing homes in 2013 online sales reached 1000000000 yuan.

Have advantages, there are opportunities, Shandong textile and garment industry in the development of space is also great. Guo Shuqing pointed out that the realization of apparel textile industry transformation and upgrading, must continue to lengthen the industrial chain and value chain, more high-end industry chain. To guide enterprises to focus more on the creative, design, brand, marketing, personnel and other short board, to distinguish between different levels of market demand, from the reality, to find their own products market positioning. To speed up the cultivation of Shandong's textile and garment brand, at the same time, we should seize the favorable opportunity, in accordance with the principle of courage to large, pace to steady, the acquisition of international well-known brands, and strive to expand market space. Government and the relevant departments and industry associations to innovate the way of work, and earnestly do a good job of service.

The next step, Shandong will speed up the cultivate and perfect clothing, household textiles and industrial textiles industry chain, strict control of new cotton spinning ability, orderly transfer of excess capacity, the planned elimination of backward production capacity. 2017, the province's clothing, home textiles, industrial textiles sales accounted for three of the final textile sales to increase from the current 30% to 26%, to 2020 increased to 35%.

Filled design, brand of the short board, Shandong will rely on garment enterprises, accelerate the establishment of industrial design center, the formation of sets of textile and apparel fashion trends, textile new material, popular fabrics and clothing brand is equal to one of the design platform. In the brand, the formation of 10 in 2020 with the international influence of Shandong brand.

In addition, Shandong will also study the establishment of the Shandong provincial garment industry development fund, through the establishment of the guide funds to attract social investment, for the clothing industry to create innovative, brand training, market development, such as providing financial support and protection.